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April 042012

Possible Worldwide chosen us as its CE partner

Possible Worldwide, a WPP Digital company, announced today the acquisition of CarnationGroup.

The deal boosts Possible Worldwide’s global footprint, adding new offices in Budapest, Vienna and Bucharest along with approximately 100 agency professionals. CarnationGroup CEO and chief creative officer Krisztian Toth will continue as the CEO/CCO of the firm, which will operate as a standalone brand under the Possible Worldwide banner. With the addition of CarnationGroup, Possible Worldwide grows to 26 offices across 13 countries in North America, Europe the Middle East and Africa and Asia. Total headcount following the deal will be approximately 1,300 professionals.