January 202015

CarnationGroup is over!

It’s all because our company’s new name is POSSIBLE

With the beginning of 2015, a brand new chapter of an 18-year-old success story has also begun, even the logo has been changed. The Hungarian digital agency is taking care of POSSIBLE’s CEE region since 2012, half of their works are already coming from abroad.

“We joined POSSIBLE in 2012, and we’ve been communicating that ever since. Now the time has come to change our name also, and leave CarnationGroup behind. Changing our company name requires serious preparation in business and in company structure as well. CarnationGroup has gained prestige in Europe over the years, which led us to go with a slow changing strategy” – said Krisztián Tóth, CEO/CCO of POSSIBE CEE.

“The word possible perfectly describes our philosophy, our ambitions for innovation and the way we try to push boundaries at every project, to come up with the best work that’s possible” – continued Krisztián, who represented Hungary in last year’s Cannes Lions jury.

POSSIBLE is a global agency that offers precious and measurable interactive marketing services to its clients. The company serves a long scale of Fortune 1000 clients such as AT&T, Barclay’s, Comcast, Dell, P&G, Nokia, Microsoft, Mazda or Starwood. The Seattle based agency forms part of WPP Digital, and has 26 offices all around the world: in London, Shanghai, Singapore, Moscow, Los Angeles, Cincinnati and Seattle. Thanks to the cooperation between the offices, the Budapest based agency have great source of professionals, they’re able to work with up to 1200 people.