January 182016

Voilà: A national campaign for Activia France

The old trade program with a fresh digital layer

We are proud to present „Activia Challenge: Ma Résolution 2016” to you: a new year campaign for Activia France and a great help for women in committing to their well-being resolutions. The digital engagement features three levels of commitment - creating, sharing and getting support – under one tool. The tool allows women define their well-being resolution and create a nice artwork for it while following all commitment steps. On to of these we introduced the cinemagraphs for UGC and social media communication which is a completely new trend.

Make sure you visit the campaign site, it’s really worth the time!