Tell the world how you feel wherever you are, whenever you want
The focus of the campaign is on individuals for whom permanent online presence is very important. Telenor’s new prepaid portfolio makes them able to post, like and share what they think or how day feel immediately. We invented the #MostVagyok (“I feel now”) hashtag and developed a cool image editor app for Android and iOS to enable them to express themselves in a unique way. The hashtag and the key visual were integrated into all the campaing elements, the microsite, display ads, TV commercials, in-store displays. For further boost of the app usage, we created online sweepstakes, cooperated with well-known youtubers, organized street activities and an exclusive party with a famous Hungarian band at the end.